DIGITAL MARKETING SCIENCE CERTIFICATION PROGRAM

2.6 million digital jobs are out there.
The skills you need are here.

Hit the job market running. Get the digital skills with real-world project experience you need in just 8 weeks from industry pros and mentors.

JUNE 4 – AUGUST 3, 2018

Get the real-world skills that deliver today’s top jobs.

Are you up to the challenge?

Today’s digital jobs require a workforce with the experience and skills to handle ever-changing technology and market demands. Our Digital Marketing Science program, is uniquely designed to give you the real-world skills you need to take advantage of today’s new-world job opportunities. Whether you’re a student working towards your degree, or wanting to further your career, our hands-on program gives you a competitive advantage to get you where you want to go—and even further than you may imagine.

Learn from Industry Experts

You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros—chief marketing officers and other global experts. Gain real-world insights and deep knowledge to prepare you for today’s top in-demand jobs.

Master Digital Platforms

Get expert-led, real-world technical training on the most in-demand marketing software applications. Graduate with resume-building certifications from digital marketing platforms like Google Analytics & Adwords and Hubspot.

Complete Real-World Projects

Real-world work experience is key to getting hired – that’s why we develop corporate partnerships that enable you to collaborate with a team on a real digital marketing project. Build your strategy. Execute your program. Present your findings.

Have Questions?  We’re here for you. Chat with an expert advisor.

How it Works

COURSE LENGTH
Summer Semester (8 weeks)
Program Starts: June 4, 2018 
Program Ends: August 3, 2018

EFFORT
25-35 hours/week
(first 6 weeks)
15-17 hours/week (2-week Appentorship)

FORMAT
Virtual live online broadcast

TEAM-BASED
Get invaluable collaboration experience, while learning from experienced mentors

BROADCAST & OFFLINE WORK
Instructor-led live broadcast 4 days per week + offline work to complete on your own time

TYPE OF PROGRAM
Job-readiness (not for credit) with real-life work experience

Meet a Few of Your Instructors

They’re living it. Your expert instructors work in the industry today and are eager to pass along their invaluable expertise to you.

Tracey Eiler

CMO, Inside View

Tracy Eiler was named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of the book “Aligned to Achieve.”

Tracy has a BA in sociology from the University of Michigan.

Ray Kemper

CMO, Televerde

Ray Kemper has over 20 years of experience as a senior marketing executive. Previously, he was the Global Marketing Director for Microsoft Bing, and Sr. Director of Channel Marketing at AT&T, and is currently a Forbes Communication Council member.

Ray has a BA in marketing from the University of Tennessee and an MBA from Kennesaw State University.

Sandra Freeman

Head of Strategic Marketing, Engagio

Sara leads strategic marketing at Engagio and is responsible for amazing events, lead nurturing, lead management, offer development, online marketing, and marketing automation. Previously, Sandra was the Senior Director of Marketing and Client Services at Ventana Research, and Director of Integrated Marketing at Ariba.

Sandra has a BS in business from Cal Poly.

Jason Seeba

VP of Integrated Marketing, Dynamic Signal

Jason Seeba has led Marketing for four Silicon Valley startups – building the demand generation engine, marketing technology stack, and sales development process from the ground up. Previously, he was VP of Marketing for BloomReach, and Director of Marketing for Acesis, Inc.

Jason has an MBA in business administration from Azusa Pacific University.

What You’ll Master

01 Digital Marketing Fundamentals

  • Goals of the Class and Technology
  • Business Bootcamp
  • Planning for ROI
  • How to Determine Your ICP and TAM
  • Sales & Marketing Alignment & Funnel Processes

02 Digital Strategy

  • Aligning Business Strategy, Brand Strategy & Message Strategy
  • Message Strategy & Message Mapping
  • Understanding B2B Buyers & Buyer Personas
  • Content Strategy, Audit and Journey Mapping
  • Strategy Presentation and Student Q&A

03 Digital Marketing Tactics

  • Digital Marketing Overview – How All Tactics Work Together
  • Intro to SEO Basics
  • Facebook and other Paid Social Channels
  • Pay Per Click – Planning and Optimization for Google
  • Google Analytics
  • Campaign Development – Full Funnel Engagement Strategies – Inbound, Outbound, Nurturing, Customer Deepening
  • Account Based Marketing (ABM)
  • Math of the Business & Conversion Strategies

04 Digital Technology

  • Intro to Marketing Automation and Martech Stack Review
  • AI and Machine Learning, The Impact on Marketing
  • HubSpot Growth Stack
  • Crash Course in Salesforce
  • Marketo Soup to Nuts

05 Apprentorship

  • Students collaborate on a real-world project with a local Corporation gaining invaluable resume-building experience.

Ready to get the digital skills you need to jumpstart your career?

Digital Marketing Science Graduates

In their own words

AleenaFerlin1

ALEENA

“GreenFig instructors are living it. With GreenFig you are getting real-life, real-time examples and lessons in applications they are using now.”

BRANDY

“I’ve found it extremely valuable, particularly the higher-level strategy. It excites you about marketing.”

RYAN

“I’m saving all my lecture videos so I can go back and revisit them. GreenFig has taught me that effective marketing is a lot of different pieces that need to work together.”

RENEE

“I just love the fact that the instructors, who are accomplished and experienced, were just as passionate to share their knowledge with us as we were to learn it. And they had more than just experience, they also know how to teach.”

A leading digital industry training program

Perfect for students and advancing careers

GreenFig offers a unique, hands-on training program designed to give students in-demand job skills for a competitive advantage in today’s digital jobs market. Our team of experienced and motivated professionals is hand-selected from a variety of industries to give students exposure to next-level, real-world experiences. So you can hit the job market running, advance your careers or jumpstart a new one.

The Enrollment Process

APPLY ONLINE
RECEIVE ADMISSIONS DECISION
ENROLL
BEGIN PROGRAM

What’s the Cost?

For just $250 a week you can gain the in-demand skill sets and experience to send you on your way to a robust career in digital marketing

Digital Marketing Science

8-Week Summer Immersion Program

$3,995

Hottest marketing insights from leading Chief Marketing Officers

Included in price

Hands-on training by industry experts to prepare you for in-demand marketing software certifications:

  • Facebook
  • Google Analytics
  • Hubspot Email Marketing

Included in price

Collaborate with your peers on a real-world company project mentored by marketing professionals

Included in price

Assistance with job placement in your local area

Included in price

LIMITED-TIME FLAGER COLLEGE PROMOTION

-$2,000

Summer 2018 Program Cost

Only $1,995 ($250/week)

Graduate Placement

Our Digital Marketing Science graduates get careers. Here’s where they’ve landed.

Have Questions?

Who is the ideal candidate for this program?

Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.

Our program is ideal for:

Students enrolled in a 2 or 4-year program

Marketing professionals (1-5 years experience) looking to update their skill sets

Recent graduates

Experienced professionals re-entering the workforce

Working professional looking to make a shift into digital marketing

Veterans re-entering the workforce

Do I need to have previous experience in marketing before enrolling?

Not necessarily. In fact, our most successful students are transitioning from marketing adjacent careers (e.g., finance, sales) or may only have studied marketing or business in an academic setting. Some material may be more advanced to those without any previous marketing experience, in which case the instructors and teaching assistants would work with you to help fill the knowledge gap to ensure you are getting a full experience.

What digital marketing technology tools will be covered in the program?

Many of our instructors work in technology, so you will hear about many different applications in the sales and marketing technology category.  We will be diving deeper into the “bread and butter” tools of today’s digital marketer such as Salesforce, HubSpot, Marketo, Facebook, and Google.

How many hours a week should I expect to spend on the program?

Summer Immersion Programs: Between the live class sessions and challenge assignments, pre-class preparation, and career services activities, you should plan to invest between 25 and 30 hours a week for the first 6 weeks of the course and around 35 hours per week for the final 2 weeks of the course devoted to the Apprentorship.

Where does the program take place?

You will attend scheduled live class sessions at [INSERT DESIGNATED CAMPUS LOCATION] which you will receive details about once enrolled. You’ll gather with your peers and join the instructor-led live broadcast online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based “Challenges”, participate in group discussions, and interact real-time with your instructors.  Outside of the live class sessions, you will spend time preparing for live class sessions by accessing content and completing tasks through the online learning portal. The online learning portal can be accessed from anywhere with an internet connection.

Your Career Starts Here

GreenFig develops programs to enhance university academics, ensuring one-of-a-kind training that marries the best teaching your university has to offer with real-life, hands-on skill transfer from honed and seasoned industry leaders.